Category Archives: Auditing


Case Studies

Nielsen

CPM provide Market Research services to Nielsen

The challenge

Nielsen has been working with CPM since 2015. For this project, CPM was responsible for surveying all independent grocers & newsagents as well as pubs, nightclubs, hotels, sports & social clubs in certain electoral districts in a given time frame.

Our Solution

CPM recruited 18 experienced survey agents and 2 team leaders and provided them with tablets. Our client delivered the training along with the assistance of the account manger. Our team leaders conducted back checks on the work done by the field to ensure all data was captured correctly.

CPM has introduced advanced technology to:

  • Geo-locate/geo-map outlets across the Island of Ireland.
  • Integrate territories into Google maps so survey agent could go right down to street view within their given territory.
  • Use validations and routing on surveys to ensure accurate data received.

Results

    All surveys were delivered in the given time frame. All post survey queries were dealt with in a timely manner. Client was very satisfied with the service received and enhancements made to the project.

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Case Studies

Chep

CPM provides Audits and Service visits for CHEP

The challenge

CHEP is one of main producers of pallets in the world. These are used to transport various goods between locations. CHEP produces more than 20 types of pallets – including wooden, plastic, reusable and bulk containers.
CPM was set the task by Chep to:

  • Maximise effectiveness of The Supply Chain cycle.
  • Manage the stocks sent to distributors and emitters
  • Minimise any losses in the number of pallets.
  • Make sure there are no cases of misuse of any product.
  • Ensure a flawless and healthy business relationship between CHEP and its clients.
  • Our Solution

    The CHEP Ireland team consists of a Client Service Director, who with the assistance of 2 Operations Executives, manages 4 field representatives. CPM & CHEP management teams work together to agree action plans, targets and best strategies.

    Results

    • Field reps visit circa 100 locations every month.
    • All data is being captured through the latest technological devices and software, and sent to CHEP.

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    Services

    Field Research

    Wonder what your competitors are doing in the Market?
    Need to gather insight in your industry?
    Or maybe you’re looking for customer feedback?

    CPM prides itself on delivering best in class market research.
    We have a team of highly qualified staff available to manage your next research project.

     

    The main factors that enable us to deliver excellence in execution are:

     

    Our People

    • A highly experienced team of Survey Agents
    • Census or other high level Market Research experience
    • Experience working with globally recognised research agencies
    • Great flexibility in working hours

     

    Our Technology

    Through the use of a fantastic software solution, CPM can deliver on the following:

    • Ability to geo-locate/geo-map outlets
    • Capability to cover multiple surveys
    • Photos can be uniquely tagged
    • Ability to integrate the territories into Google maps
    • Monitoring in real time

     

    Our Coverage & Experience
    Island of Ireland Coverage
    In depth experience working with a number of sectors

    • Hospitality
    • Automotive
    • Finance
    • Consumer Electronics
    • Retail
    • FMCG

     

    Our dedicated Management & Office Support

    • Experienced Field and Account Management on hand to deliver best in class results
    • Tailor made reporting as per client’s requirements

     

    If you are looking for a company that can provide expert market researchers in the field to capture market intelligence in real time with advanced technology, contact CPM Ireland today

    Our services include...

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    Services

    POS Compliance

    CPM safeguards our clients' investment in point-of-sale displays.
    CPM’s dedicated POS compliance teams make onsite visits to high street stores to ensure that our clients' point-of-sale materials are displayed correctly, in agreement with the retailer and are on message.

    CPM deploy industry leading technology solutions, empowering sales teams to undertake the right in-store actions to drive value on behalf of our clients. Whether rectifying non-compliance, increasing visibility & availability of products – or educating store staff – CPM provides it's clients with technology solutions that can be configured and customised to meet your objectives today and into the future.

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    Mystery Shopping

    CPM’s mystery shopping service helps ensure that every customer experience is a great one.
    Our comprehensive suite of mystery shopping services cover all business needs and customer contact channels.

    CPM provides clients with detailed customer experience information across telephone, face-to-face or online buying experiences.

     

    CPM’s specialist mystery shopping team design individual programmes for every client, blending a mix of telephone, physical, video, email and online mystery shopping services. Timely, accurate reporting enables our clients to make speedy, informed decisions and add value to their business through growing sales and improved customer satisfaction.

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    Retail Auditing

    CPM’s retail auditing provides real-time, actionable insights from the retail and online retail environments.
    At local, national and international level, CPM provides our clients with complete retail compliance, auditing and in-store survey services and up-to-the-minute information on how their products are performing in the retail environment.

    CPM has the world leading resources and expertise to manage global retail audit campaigns in over 40 markets at any one time. We enable our clients to maximise product visibility, see on-shelf compliance, POS displays, competitor benchmarking and stock control.

     

    CPM’s unique online merchandising solution, Detail, enables us to manage online retail audits in fantastic detail, ensuring our clients achieve maximum visibility and improve overall in-store and online brand presence.

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