Category Archives: Field Research


Case Studies

Nielsen

CPM provide Market Research services to Nielsen

The challenge

Nielsen has been working with CPM since 2015. For this project, CPM was responsible for surveying all independent grocers & newsagents as well as pubs, nightclubs, hotels, sports & social clubs in certain electoral districts in a given time frame.

Our Solution

CPM recruited 18 experienced survey agents and 2 team leaders and provided them with tablets. Our client delivered the training along with the assistance of the account manger. Our team leaders conducted back checks on the work done by the field to ensure all data was captured correctly.

CPM has introduced advanced technology to:

  • Geo-locate/geo-map outlets across the Island of Ireland.
  • Integrate territories into Google maps so survey agent could go right down to street view within their given territory.
  • Use validations and routing on surveys to ensure accurate data received.

Results

    All surveys were delivered in the given time frame. All post survey queries were dealt with in a timely manner. Client was very satisfied with the service received and enhancements made to the project.

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Case Studies

Chep

CPM provides Audits and Service visits for CHEP

The challenge

CHEP is one of main producers of pallets in the world. These are used to transport various goods between locations. CHEP produces more than 20 types of pallets – including wooden, plastic, reusable and bulk containers.
CPM was set the task by Chep to:

  • Maximise effectiveness of The Supply Chain cycle.
  • Manage the stocks sent to distributors and emitters
  • Minimise any losses in the number of pallets.
  • Make sure there are no cases of misuse of any product.
  • Ensure a flawless and healthy business relationship between CHEP and its clients.
  • Our Solution

    The CHEP Ireland team consists of a Client Service Director, who with the assistance of 2 Operations Executives, manages 4 field representatives. CPM & CHEP management teams work together to agree action plans, targets and best strategies.

    Results

    • Field reps visit circa 100 locations every month.
    • All data is being captured through the latest technological devices and software, and sent to CHEP.

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