Category Archives: Merchandising


Case Studies

Now TV

Field Sales

The challenge

CPM provide a full time field team across Ireland for NOW TV in leading Electrical retailers. The full-time field team drive in store sales by training staff and ensuring stores are merchandised with stock and the latest POS.

CPM also provide additional tactical staff for larger or ad-hoc campaign activations.

Our Solution
  • Team in place since launch, extensively trained and deployed across top Irish retailers representing NOW TV.
  • Team concentrate on training & relationships in store to drive advocacy.
  • The team deliver insights from their experience in retail to support NOW TV strategy.
  • A flexible merchandising team nationwide when required.

Results

  • All stores supported via a monthly call file.
  • Leading nationwide grocery retailer merchandised for a promotional launch.
  • Key retail stores staffed with tactical blitz staff on weekends throughout June ‘17 to support NOW TV launch.

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Case Studies

Microsoft

Merchandising,

The challenge

CPM on a Campaign basis provide merchandising services for new Office, Surface and Windows POS throughout Harvey Norman, PC World and independent PC retailers across the Island of Ireland.

Our Solution
  • A flexible merchandising team nationwide.
  • Deployed within 48 hours.
  • Due to the tactical nature of the Campaign reporting provided via CPM App Tactical Retail Force rather than Microsoft’s own REP Tool.

Results

Merchandising completed in all stores within agreed timelines ROI not measured on this activity

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Case Studies

Lucozade Ribena Suntory

Sales, Field Sales, Merchandising, POS Merchandising

The challenge

CPM were asked to provide a solution to cover 738 retail outlets in Northern Ireland with sales and merchandising services. This coverage was to be achieved at the most efficient resource cost possible.

Our Solution

On analysing the market and the call-file, CPM proposed a solution that would provide a more targeted and impactful service, whilst only utilizing 50% of the previous resource levels. CPM recruited a field sales team comprising a Sales Manager, 3 Direct Sales Reps and 6 Indirect Sales Reps.

The top 20% of stores are called on weekly with the next 50% called upon fortnightly, the remaining monthly. Key accounts are as follows:

  • Musgrave Retail (Supervalu/Centra/Mace) & Wholesale
  • Henderson's (Spar, Eurospar & Vivo)
  • NISA & Costcutter, Dunnes & Independents

Results

During 2013, we increased share of space by 2% (an improvement of 10%).
For 2013 sales revenue increased by 6% despite a reduction in resources of almost 50% and a declining overall market.

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Case Studies

GSK

GSK Field Sales team driving sales in retail

The challenge

CPM was set the task by GSK to call on 800 symbol stores each month, selling 3 category deals by means of transfer orders. In conjunction with the task of selling into 800 stores per month, we were also tasked with defending the Panadol brand against a cheaper aggressive competitor brand, raising the distribution of the core lines in Oral Care & selling in a newly launched nutrition brand into all stores.

Our Solution

Recruited, trained & strategically placed four nationwide sales developers in the field in a 6 week turn around.

Identify & journey planned 800 stores from the Symbol mix to best target, based on store rankings sourced from relevant Wholesalers & Symbol Groups.

Identify deals best suited for the relevant symbols. Follow up on deliveries to build impactful displays & place best POS suited to defend Brands.

Results

In a six week period, the field team sold 350 Oral care deals, 400 Panadol deals & 350 Maxi Nutrition deals, achieving 115% of volume targets for Q2. The team also placed over 560 pieces of POS in the defence of Panadol space & brand.

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Services

Visual Merchandising

If your brand is not on the shelf or is less visible than your competitor then it's a lost sale (this bothers us as much as you).

This is why we specialise in creating solutions for visual merchandising.
With our expertise and experience you have the opportunity to ensure the availability of your products and optimal brand visibility. Combined with a promotional campaign, your sales are guaranteed.

 

From creative window displays through to floor plans and three-dimensional displays; we work with our clients to develop the most effective and high-converting visual merchandising solutions.

Our services include...

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Services

POS Merchandising

CPM achieves superior in-store visibility and accessibility for our clients.
CPM has delivered effective point-of-sale merchandising for decades.

That wealth of experience, combined with step-change innovation, provides our clients with seamless in-store, physical POS materials right through to game changing digital and online merchandising activities and our breakthrough Detail solution.

 

CPM’s expert POS merchandising teams provide a complete ‘product to shelf’ package including:

  • Dedicated core or tactical blitz programs
  • Stock relays, planograms, brand blocking and new line cut-ins
  • Promotional POS placement and display

Store and compliance audits

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Services

New product Launch

CPM’s merchandising teams have unrivalled experience and the specialist skill sets to ensure that new product launches receive maximum in-store visibility and awareness.

CPM works with our clients to create point-of-sale materials and in-store displays. Windows and large scale visual promotions are effective, on message and resonate with every aspect of the client’s new product marketing. We will deliver the most effective ways to educate customers, demonstrate products and promote introductory offers in a live environment that will drive in-store sales.

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Services

Online Merchandising - Detail

Detail is CPM’s unique and revolutionary online merchandising tool.
Detail is a world leading, real-time online merchandising service that ensures that our clients’ products are visible online and where the retailer agreed that they should be, every minute of every day.

Detail works worldwide and yet it can zoom in on a single site, ensuring that our clients’ products are always available to buy wherever they are listed online. Detail not only monitors stocking, share of shelf online and SKUs, it also provides all that vital merchandising data on our clients’ competitors too.

 

Detail is CPM’s unique and revolutionary online merchandising tool.

 

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