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Sampling
93% of shoppers agreed that sampling encouraged them to make an unplanned purchase.

Sampling is the perfect way to disrupt automaton shopping behaviour. Over 80 years ago, CPM pioneered in-store sampling and since then no one has handed out more sample and full size products to shoppers around the world. We have placed recipes, featuring our clients’ products, in customers’ hands and even cooked up a storm in-store.

 

*1883 ASDA SHOPPERS SURVEYED JAN-MARCH 2017 by customer attitude surveys, CPM Leeds, reporting team.

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