Case Studies

Eir

CPM delivers Direct Sales for eir in the Consumer Market

The challenge
  • To acquire new customers for eir business providing fixed line, mobile, Broadband and Wi-Fi products via Field, Inside and Digital sales
  • To capture tactical information that is electronically fed back into eir’s customer database to enhance customer product & service propositions.
  • To provide the sales support function that allows for timely order fulfilment for customers.

Our Solution
  • CPM built an outsourced sales team of 34 full time permanent sales professionals.
  • CPM manage all recruitment, HR, staff management and performance of these staff on behalf of our client in the eir SME business channel.
  • CPM have 26 back office staff working in eir offices supporting various sales functions.

Results

12,000 net customer acquisitions per year in line with delivery plan with results delivered within budget

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