The added value of a qualified sales force in an agile business model: the collaboration between Fitbit and CPM Italy

Everything changes and evolves. In a world where companies must adopt an increased flexible approach -both on the structure and on the business strategy- and consumers are well-informed and more demanding than ever, it is necessary to have a strong field team made up of qualified professionals with a high commitment on delivering excellent results. It is also essential for companies to be able to provide regular, comprehensive training to in-store sales staff on a range of constantly evolving topics in order to better represent the brand and communicate effectively its value.

With over 80 years of successful outsourced sales experience, CPM is the world leader in delivering and managing B2B and B2C Outsourced Sales Force Teams across multiple markets, sectors and product portfolios. In the video below, Giovanni Bergamaschi, Regional Director Southern Europe at Fitbit and Pierpaolo Bertocco, Managing Director at CPM Italy, talk about the many benefits that an outsourced field team can bring to brands.

Watch the video below to see what Fitbit had to say about the results achieved through their partnership with CPM Italy.

If you would like to find out more about how CPM can help you to drive sales for your brand and products, contact us at info@cpmire.com.

Get started with monitoring online product visibility

This free guide helps you choose the right solution for your business.

Using technology to monitor your products’ visibility online allows you to discover lost sales opportunities like never before: recurring sold-out issues, misrepresentations of your products, disappearance of hero products, SDA issues, and other lost sales opportunities.

However, with these type of solutions still being quite new, we understand you may have a lot of questions. What should you look out for when choosing such a solution? That and more is what we’re answering in this free guide.

This guide gives you insights into:

• What to monitor
• Which requirements to consider
• What to expect from this type of service
• How to choose the right solution for your business

We also hope to inspire you with the countless opportunities that come with monitoring online product visibility.

To download the guide click here to visit our partner website

The top 6 online reseller KPI’s global brands care about

Are you a consumer brand looking to increase online sales? Then this guide is for you. In our KPI guide, we explain which 6 KPI’s successful global consumer brands are using and why.

Download our free guide if you’re looking to:

• Identify lost sales opportunities
• Understand how to track opportunities in your indirect sales channels
• Get hands-on KPI’s to optimise sales channels online
• Be inspired on how to react to issues quickly and continuously

To download the guide click here to visit our partner website

Discover the most important parameters of e-commerce auditing and get practical advice on how to monitor your product visibility in online re-seller channels.

Download the guide to get insights on:

• Why online auditing is so vital for products and brands
• Key parameters that are crucial for monitoring
• How the concepts of mystery shopping, audits and merchandising in physical stores translate to the online landscape
• Pitfalls in online sales channels
• How you can discover and fix sales leaks in online re-seller channels

To download the guide click here to visit our partner website