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Trophée Action Commerciale 2016

DANONE & CPM FRANCE AWARDED CPM France is delighted to announce that at the ActionCo Awards 2016 held on Dec. 7 the CPM Danone Sales Demos Team took home an award! For two years, Danone has relied on CPM France to carry its omni-channel approach and promote the brand everywhere the shopper goes: grocery stores, click-and-collect parking lots, gas stations, company restaurants, events… Mass personalization and premumisation were the key concepts of the demo campaigns, which proved to be very successful. Upwards and onwards : Barbara, Sophie, Zoé and Frédérique made it happen with the office and field teams!

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