CPM was set the task to acquire new donors for the committed giving program of Dogs Trust through Residential Field Sales.
Our Solution
CPM provide a high performance, best in class service through a partnership approach.
We provide a nationwide team of Fundraisers. We manage the donor acquisition campaign from end to end including recruitment, HR, training, processing, compliance and technology.
We provide a complete Donor acquisition service including mandate completion on tablet technology.
We have market leading cancellation / 1st payment rates.
CPM was set the task to acquire new donors for the committed giving program of MSF through Residential Field Sales.
Our Solution
CPM provide a nationwide team of 6 to 10 Fundraisers, 1 Team Leader and 1 Fundraising Manager for MSF. We have responsibility for recruitment, HR, training, development and performance management of staff.
We provide an end to end Donor acquisition service from mandate completion to data processing.
CPM hosts Match single events in Dublin and Belfast
The challenge
CPM hosts “singles events” for Match in Dublin and Belfast, these events are called Match Nights. Match Nights are a great opportunity for singles to meet in real life and not only on the app. Match members get to gather for drink in a relaxed and enjoyable environment. We create a fun night where new connections can be made.
Our Solution
Select the best venues in Dublin and Belfast to host Match Nights.
Recruit a brand ambassador to host the event and create a fun and relaxed environment so attendees can get to know each other.
Brand ambassador are always available to provide support and guidance and to coordinate the best ice-breakers activities to incentivise communication.
Provide detailed event reports with useful insights to the client.
Results
8 events in Dublin and 2 in Belfast were successfully executed.
CPM provide a full time field team across Ireland for NOW TV in leading Electrical retailers. The full-time field team drive in store sales by training staff and ensuring stores are merchandised with stock and the latest POS.
CPM also provide additional tactical staff for larger or ad-hoc campaign activations.
Our Solution
Team in place since launch, extensively trained and deployed across top Irish retailers representing NOW TV.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to support NOW TV strategy.
A flexible merchandising team nationwide when required.
Results
All stores supported via a monthly call file.
Leading nationwide grocery retailer merchandised for a promotional launch.
Key retail stores staffed with tactical blitz staff on weekends throughout June ‘17 to support NOW TV launch.
Nielsen has been working with CPM since 2015. For this project, CPM was responsible for surveying all independent grocers & newsagents as well as pubs, nightclubs, hotels, sports & social clubs in certain electoral districts in a given time frame.
Our Solution
CPM recruited 18 experienced survey agents and 2 team leaders and provided them with tablets. Our client delivered the training along with the assistance of the account manger. Our team leaders conducted back checks on the work done by the field to ensure all data was captured correctly.
CPM has introduced advanced technology to:
Geo-locate/geo-map outlets across the Island of Ireland.
Integrate territories into Google maps so survey agent could go right down to street view within their given territory.
Use validations and routing on surveys to ensure accurate data received.
Results
All surveys were delivered in the given time frame. All post survey queries were dealt with in a timely manner. Client was very satisfied with the service received and enhancements made to the project.
CPM delivers Direct Sales for eir in the Consumer Market
The challenge
eir and CPM’s consumer sales relationship has existed for over 16 years. CPM currently recruit, train, and manage over 80 full time field sales representatives nationwide in a tough sales and regulatory environment. We also provide excellent operational support in terms of HR, order processing, complaint handling, data management and customer Insight. CPM regularly utilise venue and event marketing to increase eir sales opportunities on a campaign basis.
Our Solution
The CPM/eir consumer sales team provides a flexible and dynamic channel to market consisting of 1 Client Service Manager, 1 National Sales Manager, 6 Regional Sales Managers and 80 Field Sales Representatives. Activity covers all 26 counties and a lead base of over half a million potential customers in every city, town and village in Ireland.
eir Consumer Markets & CPM Management teams work in partnership to develop strategies and action plans that deliver business objectives.
Results
2,080 calls (per day)
900 customer contacts
100 sales closed and processed on site
Average 2.4 products sold per customer
Detailed tactical information collected from every sale
Daily product and customer insight provided to client from 6 regional hubs
In 2010 Procter and Gamble decided to outsource their sales force and focus on their core strengths, making innovate products and bring them to markets. As CPM where already delivering their supermarket sales force P&G / Max Factor decided to contact CPM in order to maintain their sales and merchandising in drug stores. CPM took over liability of their people and continued with the field team and agreed strategy.
Our Solution
After we took on board the field team we started optimising the store planning, changed some regions using the latest optimisation technology available in our group and brought our experience and expertise in from clients sharing and re-applying our success into the newly designed field sales team. We directly saw the positive effect on sales climbing up to I X 108 managing the make-up units and selling custom-made year plans to the retailers. In 2015 P&G sold Max Factor to COTY. Although the strategy of COTY made some changes we are still successfully working with Max Factor with a passionate team of Sales Development Representatives that still have a great and trustful relation with the retailers.
Results
Year on year growth for the Max Factor brand in-store, being one of the best represented make-up brands in drug stores in The Netherlands with a strategy change that worked and still gets tuned quarterly to maintain the success and keep the pace.
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