CPM provide a full time field team across Ireland for NOW TV in leading Electrical retailers. The full-time field team drive in store sales by training staff and ensuring stores are merchandised with stock and the latest POS.
CPM also provide additional tactical staff for larger or ad-hoc campaign activations.
Our Solution
Team in place since launch, extensively trained and deployed across top Irish retailers representing NOW TV.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to support NOW TV strategy.
A flexible merchandising team nationwide when required.
Results
All stores supported via a monthly call file.
Leading nationwide grocery retailer merchandised for a promotional launch.
Key retail stores staffed with tactical blitz staff on weekends throughout June ‘17 to support NOW TV launch.
CPM on a Campaign basis provide merchandising services for new Office, Surface and Windows POS throughout Harvey Norman, PC World and independent PC retailers across the Island of Ireland.
Our Solution
A flexible merchandising team nationwide.
Deployed within 48 hours.
Due to the tactical nature of the Campaign reporting provided via CPM App Tactical Retail Force rather than Microsoft’s own REP Tool.
Results
Merchandising completed in all stores within agreed timelines ROI not measured on this activity
Sales, Field Sales, Merchandising, POS Merchandising
The challenge
CPM were asked to provide a solution to cover 738 retail outlets in Northern Ireland with sales and merchandising services. This coverage was to be achieved at the most efficient resource cost possible.
Our Solution
On analysing the market and the call-file, CPM proposed a solution that would provide a more targeted and impactful service, whilst only utilizing 50% of the previous resource levels. CPM recruited a field sales team comprising a Sales Manager, 3 Direct Sales Reps and 6 Indirect Sales Reps.
The top 20% of stores are called on weekly with the next 50% called upon fortnightly, the remaining monthly. Key accounts are as follows:
During 2013, we increased share of space by 2% (an improvement of 10%). For 2013 sales revenue increased by 6% despite a reduction in resources of almost 50% and a declining overall market.
When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies basic services cannot be provided.
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.
In order to use this website we use the following technically required cookies
wordpress_test_cookie
wordpress_logged_in_
wordpress_sec
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
This cookie is usually associated with the ShareThis social sharing widget placed in a site to enable sharing of content across various social networks. It counts clicks and shares of a page.
Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.
Cookie associated with sites using CloudFlare, used to identify trusted web traffic.
__cfruid
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
This cookie name is asssociated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.
This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
These cookies are used by Youtube, Google, Twitter, and Facebook to deliver adverts that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.
GLOBAL
AU
BE
CH
FR
DE
ES
HK
IE
IN
IT
NL
SG
TH
UK
VN
