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Collaboration between Fitbit and CPM Italy

The added value of a qualified sales force in an agile business model: the collaboration between Fitbit and CPM Italy


Everything changes and evolves. In a world where companies must adopt an increased flexible approach -both on the structure and on the business strategy- and consumers are well-informed and more demanding than ever, it is necessary to have a strong field team made up of qualified professionals with a high commitment on delivering excellent results. It is also essential for companies to be able to provide regular, comprehensive training to in-store sales staff on a range of constantly evolving topics in order to better represent the brand and communicate effectively its value.


With over 80 years of successful outsourced sales experience, CPM is the world leader in delivering and managing B2B and B2C Outsourced Sales Force Teams across multiple markets, sectors and product portfolios. In the video below, Giovanni Bergamaschi, Regional Director Southern Europe at Fitbit and Pierpaolo Bertocco, Managing Director at CPM Italy, talk about the many benefits that an outsourced field team can bring to brands.


Watch the video below to see what Fitbit had to say about the results achieved through their partnership with CPM Italy.


If you would like to find out more about how CPM can help you to drive sales for your brand and products, contact us at



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