Consumer Activations are what we do. Over the next 12 months we will carry out over 1.5 million sales demonstrations and sampling days with the sole objective of turning shoppers into buyers.
CPM was founded on the belief that it would only sell if it could be seen and we take a creative approach to active selling. Retail activation and employee engagement form part of our experiential marketing approach to sales promotion. This could be forming a team of enthusiastic ambassadors for your brand directly encouraging consumers to connect with your brand through trial and adoption. Or, it might be a more complex sales proposition where people are encouraged to learn more through an experiential marketing campaign that engages your customers and immediately boosts sales.
CPM has created world leading events and promotions for over 80 years. We pioneered active selling and we continue to innovate and develop original sales activation programmes every day.
93% of shoppers agreed that sampling encouraged them to make an unplanned purchase. Sampling is the perfect way to disrupt automaton shopping behaviour. Over 80 years ago, CPM pioneered in-store sampling and since then no one has handed out more sample and full size products to shoppers around the world.
CPM’s Retail Activation boosts sales because 71% of consumers like to try before they buy. Our creativity, superior coverage and deep and extensive category experience mean CPM’s ability to launch and manage retail activation campaigns is second to none.
Looking for promotional people to host your next event? Whether it’s a product launch party, holding a fundraiser or other event CPM provide fully trained staff who can act as brand ambassadors for your brand.
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