Services

Active Selling

CPM’s Active Selling programmes deliver a real conversation between our clients’ brands and their customers.

Active selling is the most interactive marketing tool available. CPM provides our clients with the ability to communicate with all 5 senses of their customers simultaneously when they are most ready and able to make a purchase.

 

CPM’s active selling teams educate through lively, enthusiastic demonstrations, illustrate with a range of mechanics to engage shoppers, removing barriers to purchase and increasing sales and brand loyalty.

Our services include...

Sampling

93% of shoppers agreed that sampling encouraged them to make an unplanned purchase. Sampling is the perfect way to disrupt automaton shopping behaviour. Over 80 years ago, CPM pioneered in-store sampling and since then no one has handed out more sample and full size products to shoppers around the world.
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Retail Activations

CPM’s Retail Activation boosts sales because 71% of consumers like to try before they buy. Our creativity, superior coverage and deep and extensive category experience mean CPM’s ability to launch and manage retail activation campaigns is second to none.
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Hosting and Promotions

Looking for promotional people to host your next event? Whether it’s a product launch party, holding a fundraiser or other event CPM provide fully trained staff who can act as brand ambassadors for your brand.
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Active Selling

CPM’s Active Selling programmes deliver a real conversation between our clients’ brands and their customers. Active selling is the most interactive marketing tool available.
read more >

Case studies

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