Retail Activations

CPM’s Retail Activation boosts sales because 71% of consumers like to try before they buy.
Our creativity, superior coverage and deep and extensive category experience mean CPM’s ability to launch and manage retail activation campaigns is second to none.

Our clients benefit from our powerful talent pool, established retailer relationships and cutting edge reporting. They also profit from our proven digital capabilities and our authentic use of social media. Our singular purpose is to help our clients win customers and sell products.


With decades of experience, we build engaging retail activation campaigns through sampling, demonstration, education and entertainment programmes. We encourage and influence customers to try our clients’ products ahead of their competitors.


CPM’s Retail Activation services include:

  • Trial and purchase strategies
  • Product demonstrations
  • Product sampling
  • In-store demonstrations
  • In-store events
  • Experiential expos
  • Out of store events
  • At-shelf high-advice sales experts

Cross promotional activities with multiple clients

Our services include...

Case studies

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