CPM’s Retail Activation boosts sales because 71% of consumers like to try before they buy.
Our creativity, superior coverage and deep and extensive category experience mean CPM’s ability to launch and manage retail activation campaigns is second to none.
Our clients benefit from our powerful talent pool, established retailer relationships and cutting edge reporting. They also profit from our proven digital capabilities and our authentic use of social media. Our singular purpose is to help our clients win customers and sell products.
With decades of experience, we build engaging retail activation campaigns through sampling, demonstration, education and entertainment programmes. We encourage and influence customers to try our clients’ products ahead of their competitors.
CPM’s Retail Activation services include:
Trial and purchase strategies
Out of store events
At-shelf high-advice sales experts
Cross promotional activities with multiple clients
93% of shoppers agreed that sampling encouraged them to make an unplanned purchase. Sampling is the perfect way to disrupt automaton shopping behaviour. Over 80 years ago, CPM pioneered in-store sampling and since then no one has handed out more sample and full size products to shoppers around the world.
CPM’s Retail Activation boosts sales because 71% of consumers like to try before they buy. Our creativity, superior coverage and deep and extensive category experience mean CPM’s ability to launch and manage retail activation campaigns is second to none.
Looking for promotional people to host your next event? Whether it’s a product launch party, holding a fundraiser or other event CPM provide fully trained staff who can act as brand ambassadors for your brand.
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