Case Studies

Dogs Trust

CPM manages Dogs Trust’s Direct Fundraising Team

The challenge

CPM was set the task to acquire new donors for the committed giving program of Dogs Trust through Residential Field Sales.

Our Solution
  • CPM provide a high performance, best in class service through a partnership approach.
  • We provide a nationwide team of Fundraisers. We manage the donor acquisition campaign from end to end including recruitment, HR, training, processing, compliance and technology.
  • We provide a complete Donor acquisition service including mandate completion on tablet technology.
  • We have market leading cancellation / 1st payment rates.

Results

  • CPM acquire long term, ongoing donors
  • 1,907 confirmed donors for Dogs Trust in 2018
  • Average monthly donation of €12.25
  • Average 1st donation rate of 91%

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