Case Studies

CPM manage SMB Inside Sales in the telecommunications sector

The challenge
  • Customer acquisition for telecommunications company providing fixed line, mobile, Broadband and Wi-Fi to SMB customers.
  • CPM support new customer acquisition through the provision of Sales Management, Digital Executives and Lead Generation Executives.
  • CPM also provides account management services for a portion of high value SMB customers.

Our Solution
  • CPM provide an outsourced telephone account management team of 10 full time permanent sales professionals dedicated to Inside Sales for a telecommunications company.
  • CPM manage all recruitment, HR, staff management and performance of these staff on behalf of our client in the SMB business channel.


  • Digital Executives increased Sales volumes by 200% compared to previous outsourced partner.
  • Lead Generators cost 57% of a Field sales resource and have improved the channels sales performance by 12% by having quality appointments set for the field teams.
  • Each Telephone Account Managers proactively manages a base of 400 SMB accounts along with dealing with inbound care queries and upsells to both groups of customers.

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