Case Studies

MSF

CPM manages MSF’s Direct Fundraising Team

The challenge

CPM was set the task to acquire new donors for the committed giving program of MSF through Residential Field Sales.

Our Solution
  • CPM provide a nationwide team of 6 to 10 Fundraisers, 1 Team Leader and 1 Fundraising Manager for MSF. We have responsibility for recruitment, HR, training, development and performance management of staff.
  • We provide an end to end Donor acquisition service from mandate completion to data processing.

Results

  • 1,700 confirmed donors for MSF in 2016
  • Average Monthly donation of €14
  • Average 1st donation rate of 95%

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