Case Studies


CPM deliver on SME sales targets for Vodafone

The challenge
  • To deliver SME fixed, broadband and mobile customer acquisition through a face to face field based sales team
  • To capture tactical information that is electronically fed back into the client's customer database to enhance customer product & service propositions.
  • To provide the sales support function that allows for timely order fullfilment for customers.

Our Solution
  • As market leaders in their respective industries, a partnership between CPM and Vodafone was a natural evolution for both organisations within the Irish telecoms sales market.
  • CPM, with nearly 20 years experience operating high performing Direct Sales teams in both the B2B & B2C telecoms markets, provides a full-service contract for Vodafone Business. Key functions include the recruitment, training, and management of a team of highly experienced Business Development Managers across ROI.
  • As part of this specialised and dynamic route to market, CPM also provides excellent operational support through HR, asset management, data handling, compliance oversight and customer insight.
  • The CPM/Vodafone SME team consists of a Head of Sales, National Sales Manager, Team Leader, Ops Support, and a growing Team of Business Development Managers.


  • 4,000 Fixed Line (Voice & BB) Sales
  • 1,800 Mobile Sales
  • Sales Team growth to 15 BDMs

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