Retail is at the heart of CPM. No one knows more about B2B2C sales and marketing through the retail channel than us.
We have been running effective in-store sampling and sales solutions programmes for over 80 years. We have gathered great retail merchandising and field sales experience across almost every retail sector.
Over the decades we have pioneered new retail sales activation techniques, developed innovative point of sale (POS) placement, in-store campaigns and integrated sales strategies. We are continuously creating more innovative mystery shopping and retail auditing techniques that will provide you with near real-time information on the performance of your retail sales promotion.
Successful product launches, retail displays and presence marketing require real expertise. CPM’s knowledge and understanding of retailers and consumer behaviour in a retail environment provides our clients with valuable in-store insights and their customers with truly compelling experiential services.